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Thought Leadership

Elevating Website Accessibility

As companies increasingly prioritize Diversity, Equity, and Inclusion (DEI) initiatives in their marketing strategies, they often become targets for backlash from the Anti-DEI Movement.

Taryn Morrison is an accomplished marketing professional with a passion for driving growth and fostering inclusivity in the business world. As the Director of Marketing and Diversity, Equity, and Inclusion (DEI) at The Website Shop, Taryn leads strategic initiatives to elevate brand visibility and engagement while championing diversity and inclusion efforts.

Director of Marketing and Diversity, Equity, and Inclusion at The Website Shop

TARYN MORRISON

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Mastering Accessibility: The Path to Certification

Website accessibility certification underscores proficiency in creating digital platforms that are inclusive and accessible to users of all abilities. For The Website Shop, this certification journey was a meticulous process marked by thorough training, practical application, and a deep dive into accessibility standards and best practices.

Armed with a dedicated team of professionals, The Website Shop embarked on a comprehensive exploration of accessibility principles, techniques, and tools. From understanding WCAG (Web Content Accessibility Guidelines) standards to implementing accessible design elements and functionalities, every aspect was meticulously studied and implemented.

The certification process was not merely about obtaining a badge; it was about fostering a culture of inclusivity, empathy, and user-centric design. Through rigorous assessments and real-world projects, The Website Shop showcased its proficiency in creating accessible digital experiences that cater to diverse user needs.

The Badge of Inclusivity

Earning the website accessibility certification badge is more than just a digital accolade; it symbolizes a commitment to inclusivity and a testament to expertise in creating accessible digital environments. For The Website Shop, this badge represents a culmination of efforts to champion inclusivity and ensure equal access to information and services for all users.

Clients entrusting their digital projects to The Website Shop can now do so with enhanced confidence, knowing they are partnering with a certified expert in website accessibility. The badge serves as a seal of assurance, indicating that their digital platforms will adhere to the highest standards of accessibility and usability.

How Certification Benefits The Website Shop's Clients

For clients of The Website Shop, the benefits of collaborating with a certified accessibility-focused agency are manifold:

Inclusive Design Solutions: Certified agencies like The Website Shop possess the expertise to create digital experiences that are accessible to users with diverse abilities, ensuring equal access and participation for all.

Compliance and Risk Mitigation: By partnering with a certified agency, clients mitigate the risk of accessibility-related legal issues and compliance challenges, safeguarding their brand reputation and mitigating potential liabilities.

Enhanced User Experience Accessible websites not only cater to users with disabilities but also offer a superior user experience for all visitors, leading to higher engagement, satisfaction, and conversion rates.

Market Expansion and Reputation
Demonstrating a commitment to accessibility enhances brand reputation and opens doors to new markets and audiences, including individuals with disabilities who comprise a significant consumer segment.

Future-Proofing Digital Investments Accessibility certification ensures that clients' digital investments are future-proofed against evolving regulations, technological advancements, and changing user expectations.


The Website Shop's attainment of website accessibility certification underscores its dedication to creating digital experiences that are inclusive, equitable, and user-friendly. By achieving this milestone, The Website Shop not only elevates its own expertise and credibility but also empowers its clients to embrace inclusivity and accessibility as core pillars of their digital strategy.

For businesses aspiring to create digital platforms that leave no user behind, partnering with a certified accessibility-focused agency like The Website Shop is not just a strategic choice; it's a commitment to building a more inclusive digital world, one website at a time.

Elevate your online presence and ensure inclusivity for all users with The Website Shop's Wix Studio Accessibility Certification. Experience the power of accessible web design and empower your brand to reach a wider audience.

Accessible Web Mastery

Taryn Morrison is an accomplished marketing professional with a passion for driving growth and fostering inclusivity in the business world. As the Director of Marketing and Diversity, Equity, and Inclusion (DEI) at The Website Shop, Taryn leads strategic initiatives to elevate brand visibility and engagement while championing diversity and inclusion efforts.

Director of Marketing and Diversity, Equity, and Inclusion (DEI) at The Website Shop

TARYN MORRISON

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